The expansion to Canada brings DraftKings Marketplace to millions more potential customers as the Preseason Access Collection of iconic athlete NFTs continues to rollout, including the Wayne Gretzky NFT collection that is particularly relevant for collectors in the country. Since the 2012 launch of DraftKings’ daily fantasy product in Canada, customer engagement has been second only to the U.S., with over 67 million total contest entries across all sports including 11 million for NHL contests.
#AUTOGRAPH WAYNE SERIES#
“For Canadian sports fans across generations, arguably no athlete is more revered than Wayne Gretzky, which makes this upcoming series of drops all the more impactful knowing that customers in Canada can now participate and acquire unique collectible items of one of their favorite sports heroes.”
“The DraftKings customer base in Canada has shown tremendous engagement in our daily fantasy contests over the years, and we expect there will be similar levels of enthusiasm to access exclusive DraftKings Marketplace content as NFT adoption in the collectibles space accelerates,” said Matt Kalish, co-founder and president of DraftKings North America. While the inaugural Autograph Tom Brady drops that headlined the launch of DraftKings Marketplace last week were only available to U.S.-based customers, and all sold out instantly, the Wayne Gretzky collection represents the first international expansion of the platform. The waiting rooms for every drop will open 30 minutes prior, and joining these queues is essential for customers to gain access to the drops, with the first waiting rooms starting at 2:30pm ET in advance of the opening 3pm ET drops each day.
#AUTOGRAPH WAYNE FULL#
The full Preseason Access Collection of Wayne Gretzky NFTs are provided by Autograph in partnership with Upper Deck, with Premier editions dropping on August 17 th and Signature editions to follow on August 20 th. Expansion Marks the First International Availability of Digital Collectibles From the Newly Launched PlatformīOSTON-August 17, 2021-Following last week’s national launch of DraftKings Marketplace, an NFT ecosystem built by DraftKings (Nasdaq: DKNG) to provide mainstream accessibility for buying, selling and trading digital collectibles, the platform will now be available to customers in Canada for the first time ahead of the exclusive Wayne Gretzky NFT drops.
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