

Percentage Based Discount: 28% of shoppers are likely to spend more money if a retailer offers a percent off their total.There are several different types of discounts and offers that you can employ, here are the most common: 50% of consumers are more likely to visit a store if they have received a coupon.68% of consumers state coupons generate loyalty.60% of consumers love to receive digital coupons.68% of consumers believe that coupons build brand awareness.
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How Coupons Impact Conversion Rate and Influence People’s DecisionsĪccording to MarketingProfs, 57% of US online shoppers who used a coupon code said that if they had not received the discount, they would not have bought the item(s).Ĭustomers are actually more than receptive of digital coupons. Facebook Remarketing Ads (targeting people who abandoned their cart).Your campaigns should consist of offers such as: Not only does it keep you engaged with your shoppers, it also allows you to continue building a relationship and maintain brand awareness. Remarketing and email marketing works the best to entice customers back to your site. Whether your visitor leaves the site without making a purchase or finishes their purchase and leaves happily, the selling cycle doesn’t stop there. Displaying a popup lightbox with a coupon if the visitor abandons their cart or exits your site.Redisplaying a redeemed coupon on the checkout page.
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